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An industrial brand film showing Pickback ERP where it actually works - inside IL-PE's day-to-day manufacturing environment.
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IL-PE × Pickback - ERP in Production
Corporate Film · Creative Direction · Cinematography · Aerial Cinematography · Editing & Color Grading · Compositing
Corporate film
IL-PE × Pickback - ERP in Production
Project film
Project overview
Rather than explaining the software in isolation, the film follows the people, machines and production processes around it - connecting Pickback ERP to the factory floor and the decisions it supports every day.
The production benefited from first-hand product knowledge gained while working inside Pickback System Kft. This made it possible to identify the workflows worth showing and build the film around real use cases instead of generic corporate coverage.
The visual language combines industrial cinematography, drone footage, interview material and compositing. Screen replacements and inserted interface visuals connect the ERP platform directly to the physical production environment.
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